This brings up an important question: how do you keep customers coming back, again and again?
Luckily,
with powerful channels like email, social, mobile, and social — it’s
never been easier for businesses to stay in touch with customers and
generate the repeat business they need to succeed.
Here are 5 things you can try out:
1. Start a newsletter
With
a regularly scheduled newsletter, you have the chance to stay
top-of-mind with the people who already know your business. It’s
effective because you’re reaching them in the place they’re already
going everyday — their inbox.
People do business with people that
they know, like, and trust. By sending a newsletter with helpful
information and advice, you’ll have a chance to build the loyalty and
trust you need to keep customers and clients coming back, and avoid
losing them to the competition.
2. Ask for feedback
When
done right, asking for feedback can be exactly what you need to keep
people engaged and interested in your products and services.
One
of the ways you can use a survey is to get people interested in
something new you have coming up. For example, a retail business may
send a survey to gauge interest around a new line of products before
introducing them at their store.
By involving your audience in the
planning process, you’ll have a higher response rate when you’re
finally ready to promote the new items.
3. Try a Facebook promotion or sweepstakes
If
you’re already using sites like Facebook, Twitter, or Pinterest to
promote your business, you know how valuable social media can be for
staying in touch with your audience.
But when it comes to turning those online interactions into new business — that’s when things get a little tricky.
One
option is to run a special promotion, targeted at engaging your
audience and getting them to take action. Separate from your everyday
scheduled posts, these promotions are designed to give your audience
something they can act on right away — whether that’s a piece of content
to download, an offer to redeem, or a contest to enter.
4. Host an event
Hosting an event gives you
the chance to take all of the hard work you’re doing online, and turn it
into meaningful face-to-face interactions. This is a great opportunity
to meet your fans in-person if you don’t have a physical location where
they can visit you.
For a retail store, the event could be
something as simple as a monthly sale. But you can also use events as a
way to offer training and build loyalty through education.
Don’t
forget to use events as an opportunity to encourage attendees to sign up
for your newsletter to receive updates about future events.
5. Create a share-worthy offer
If you’ve had offers that fell flat in the past, don’t worry.
Creating
a share-worthy offer starts with understanding the needs of your
audience, and coming up with something based on those needs to help you
reach your goals.
Consider these three questions when creating your offer:
•What does your most loyal customer want or need?
•What type of incentive has inspired this customer to take action in the past?
•What is it about your business that would make this person want to refer you to a friend?
By
focusing on these questions first, you’ll have a better chance of
getting people to pay attention and act on the offers you send out,
because you’ll be giving them something that they are interested in.
Putting it all together…
Whether
you’re trying to attract new customers or build relationships with
current customers — all of the tools you’re using to market your
business need to work together.
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